casualfert.blogg.se - Building a client base

#BUILDING A CLIENT BASE FOR FREE#
#BUILDING A CLIENT BASE HOW TO#
#BUILDING A CLIENT BASE TRIAL#

An excellent place to start is by looking at website analytics. Think about informational topics these specific clients are interested in, but more importantly, what they need to know. Now that you know your ideal client, it’s time to put together some content for them. One tip I’ve heard before is to think of yourself as an “interested party.” If you were to hire yourself, what would be important? Doing this will help keep your mind focused on the value that you provide. If you have multiple people in one segment, then you can probably be more specific. These questions will help you come up with your core group.

Is there a specific business size I am looking to target, so their budget aligns with what we are doing?īe creative with the questions you ask.

Does my ideal client have a particular geographical location?.

Is there a specific age range of people I am targeting?.

Here are just a few questions you could ask, but be very specific with your answers. Now, let’s take that larger audience and break it down. Remember that the smaller you can segment this audience, the more effective you can market to them. This will give you the base for figuring out who your larger audience is. Figure out what type of production your company is going to do. Figuring out your ideal audience or client base is a critical step, so don’t rush the process. The more specific you can get, the better off you will be. You would want to be specific, are they hard cuts, cutaways, or jump cuts. For example, if you are editing footage your production company shot, you wouldn’t tell your editor to just cut the shots together. It would help if you kept in mind that the more specific you are, the better results you will get. To do this, you need to know who they are and what products and services will be their top priorities. The best way to get clients is to focus on the actions of your desired audience and provide them with content they want to consume.

#BUILDING A CLIENT BASE HOW TO#

You need first to understand how to attract your desired audience and then communicate with them effectively before they will want to work with you. Advertising can generate some leads, but it won’t guarantee a solid client base. The truth is, this isn’t how you should be attracting your client base. I clear message like this is very important in terms of customer acquisition because this level of specificity creates an 'this is for me' reaction, which instantaneously creates trust in your solution (one size fits all is dead).Many people think that the only way to get clients for their video production company is by advertising.

#BUILDING A CLIENT BASE FOR FREE#

"Help accountants doing over 5M$/year in Cambridge post their services for free to reach a larger consumer base". You can get even more focus by using a specific business size and smaller geographic area : Notice how you get instant focus with this simple change, you now know who to reach on both ends. In your case for example, your statement could be "Help accountants in Boston post their services for free to reach a larger consumer base". But in reality, they started small, tested and tuned their 'system' locally, and gradually expanded geographically.įacebook did the same (started by only focusing on the academic market, with a clear focus on the 'dating' aspect, and then expanded). It looks today as if they are everywhere. The best parallel I can do is with Starbucks.

To significantly increase your chances of success (and avoid extreme overwork which often causes burnout), I highly suggest you do two things : I see many dangers in your sentence "Help businesses post their services to reach customers". There's an old Russian saying: not advertising your business is like flirting with a girl across a non-lit room. Even better if you can do a trade for service with those same blog owners.īe creative and MARKET MARKET MARKET. Leave links on blogs (it is a bit of spamming but if the blog owners don't like it, they'll delete the link). Ask other sites to attach a link to your site. You also need to market yourself and start early, while you are still setting things up.

#BUILDING A CLIENT BASE TRIAL#

Second, you need to offer those business a free trial period, say 3-6 months, so that you have the businesses that will attract the people, but the businesses are not throwing away their money on an empty project, while you are recruiting your people. You need to figure out about the minimum level of businesses you need to keep customers coming back and back. It's the chicken or the egg question and in all truth you need both to grow each other.